This article from Today highlights the growing trend of influencers in the space of frugal cooking. As uncertainty about the economy becomes more prevalent, this kind of content is taking off.
And so, according to TikTok, the hashtag #budgetmeals has seen a 20% increase in posts over the last month, from March 23 to April 22.
One of the creators started doing the videos when her job prospects after completing her doctorate were squashed by cuts to the government. The rise in her followers looks like a hockey stick curve over the last couple of months.
There’s a heaping helping of irony in the fact that D. Trump promised the strongest economy we’ve ever seen to get elected and a couple of months into his presidency many people are investigating how to eat like the masses did during the Great Depression. I guess when life hands you beans, make bean loaf.